Subscription tiers
dough offers four tiers to match your needs as you grow. Every account starts on the Free tier.
Tier comparison
| Feature | Free | Creator | Pro | Studio |
|---|---|---|---|---|
| Active recipes | 25 | Unlimited | Unlimited | Unlimited |
| Recipe card email sends/month | 3 | Unlimited | Unlimited | Unlimited |
| Published products | 1 | Unlimited | Unlimited | Unlimited |
| Import sources | All | All | All | All |
| Dietary auto-tagging | Yes | Yes | Yes | Yes |
| Engagement analytics | Yes | Yes | Yes | Yes |
| Segmentation | Yes | Yes | Yes | Yes |
| Product builder | Yes | Yes | Yes | Yes |
| Brand kits | 1 | 1 | 1 | Multiple |
| Team members | — | — | — | Up to 3 |
Free tier limits
The Free tier includes the full feature set with usage limits:
- 25 active recipes — you can have up to 25 recipes in Draft or Active status. Archived recipes do not count.
- 3 recipe card email sends per month — you can mark up to 3 recipes as email-ready per calendar month.
- 1 published product — you can have one product in Published status at a time.
These are hard limits enforced by the application. When you hit a limit, dough shows a clear message explaining what you need to upgrade for.
Studio tier extras
The Studio tier adds:
- Multiple brand kits — create different visual identities for different product lines.
- Team members — invite up to 3 team members who share access to your library, products, and analytics. Team members cannot change billing, disconnect Kit, or delete the account.