Tags and custom fields

dough creates and manages specific Kit tags and custom fields to power segmentation, engagement tracking, and automation. All dough-managed tags use a namespaced format to avoid conflicts with tags you create yourself in Kit.

Tags dough creates

dough uses three tag namespaces:

Pattern	Example	Purpose
dietary:{tag}	dietary:gluten-free	Applied when a subscriber saves a recipe with confirmed dietary tags. Used for audience segmentation.
recipe:saved:{slug}	recipe:saved:lemon-pasta	Applied when a subscriber clicks Save This Recipe. Tracks which specific recipes a subscriber has saved.
product:purchased:{id}	product:purchased:a1b2c3	Applied when a purchase is detected via Kit webhook. Tracks product buyers.

Tags are created lazily — dough only creates a tag in Kit the first time it is needed. If the tag already exists (for example, if you manually created a dietary:vegan tag), dough uses the existing one.

Note

dough never modifies or deletes tags you created yourself. It only manages tags within its own namespaces.

Custom fields dough creates

Field	Example value	Purpose
preferred_dietary_tags	gluten-free,vegan	Comma-separated dietary preferences from preference capture forms.
last_recipe_saved	lemon-pasta	The slug of the most recently saved recipe.
last_recipe_saved_at	2025-03-15T14:30:00Z	ISO timestamp of the most recent save click.

Custom fields are also created lazily on first use.

Tip

You can use these custom fields in Kit’s own automation rules. For example, you could create a Kit automation that triggers when last_recipe_saved_at is within the last 24 hours.