Automations

dough’s automation engine creates Kit sequences and broadcast drafts on your behalf, but it never sends anything without your approval. Every automation produces a draft that you review, edit, and schedule yourself.

Save This Recipe sequences

When a subscriber clicks Save This Recipe, dough can enroll them in a follow-up sequence. See Save This Recipe for full details.

New recipe broadcast drafts

When you mark a recipe as email-ready, dough creates a broadcast draft in Kit. See Broadcast drafts for full details.

Lead magnet delivery sequences

When you create a lead magnet, dough generates a 4-email Kit sequence. See Lead magnets for full details.

Seasonal recipe drops

Seasonal drops let you schedule recipe broadcasts around a theme and timeframe.

Setting up a seasonal drop

1. Go to Settings > Automations > Seasonal Drops.
2. Click New Seasonal Drop.
3. Configure:
   • Season label — for example, “Holiday Baking” or “Summer Grilling.”
   • Start date and end date — specific dates or annual recurrence.
   • Collection — which collection to draw recipes from.
   • Target segment — all subscribers, or a specific dietary tag filter.
4. Save.

How seasonal drops work

On the start date, dough selects a recipe from the specified collection (choosing the highest engagement score among recipes that have not yet been used in this season’s drops). It creates a Kit broadcast draft with the recipe card and notifies you in the dashboard.

You open Kit, review the draft, write your intro, and send.

Note

Seasonal drops create one draft at a time, not an entire series up front. This gives you the flexibility to skip a drop or substitute a different recipe if you want.

Tip

Seasonal drops work best with collections of at least 8-10 recipes. This gives dough enough material to rotate through without repeating.