Quick start

This guide walks you through the three things that matter most when you first open dough: connecting your Kit account, importing a recipe, and inserting a recipe card into a Kit email.

Step 1: Create your dough account

1. Go to app.dough.kitchen and click Sign Up.
2. Enter your email and create a password.
3. Check your inbox for the verification email and click the confirmation link.

Tip

Use the same email address you use for your Kit account. This makes it easier to keep things organized.

Step 2: Connect your Kit account

Once your email is verified, dough will prompt you to connect Kit.

1. Click Connect Kit on your dashboard.
2. You will be redirected to Kit’s authorization page.
3. Review the permissions dough is requesting and click Authorize.
4. Kit redirects you back to dough. You should see a green “Connected” badge on your dashboard.

dough needs access to your subscribers, tags, broadcasts, sequences, forms, and webhooks to work properly. All permissions are read/write so dough can create tags, broadcast drafts, and sequences on your behalf.

Note

dough never sends emails without your approval. It creates drafts that you review and schedule yourself inside Kit.

Step 3: Import your first recipe

Now that Kit is connected, let’s get a recipe into your library.

From a URL

1. Click Library in the sidebar, then Import Recipe. 2. Select From URL. 3. Paste the URL of a recipe page from your blog or any recipe website. 4. Click Import. dough will extract the recipe title, ingredients, instructions, timing, and photos. 5. Review the extracted recipe. Make any corrections you need. 6. Click Save to Library.

From Instagram

1. Click Library in the sidebar, then Import Recipe. 2. Select From Instagram. 3. Paste the URL of an Instagram post that contains a recipe in the caption. 4. Click Import. dough will extract the recipe from the caption text. 5. Review and edit the extracted recipe, then click Save to Library.

Manually

1. Click Library in the sidebar, then New Recipe. 2. Fill in the recipe title, description, ingredients, and instructions. 3. Upload a photo. 4. Click Save.

Tip

dough automatically suggests dietary tags (like Gluten-Free or Vegan) based on your ingredients. You will see these suggestions on the recipe edit page. Confirm the ones that are accurate — only confirmed tags are used for subscriber segmentation.

Step 4: Send a recipe card in Kit

With a recipe in your library, you can now insert it into a Kit email.

1. Open Kit and create a new broadcast or open an existing draft.
2. In the email editor, click the + button to add a new block.
3. Find the Recipe Card block (from dough) in the block list.
4. Search for your recipe by name and select it.
5. Choose a display mode:
   • Compact — photo, title, cook time, and a Save button. Great for newsletters with multiple recipes.
   • Standard — adds a short description, dietary icons, and a partial ingredient list. The most popular choice.
   • Full — includes the complete ingredient list, instructions, and optional nutrition info. Best for single-recipe sends.
6. Click Insert. The recipe card appears in your email, styled with your brand colors and fonts.
7. Write your intro text above the card, then send or schedule the broadcast as usual.

When a subscriber clicks Save This Recipe in the email, dough automatically tags them in Kit with the recipe’s dietary preferences and records the engagement event. This data feeds into your analytics and segmentation over time.

What to do next

You have the basics down. Here are some things to explore:

• Import more recipes — the more recipes in your library, the more useful dough becomes. Try bulk importing from Instagram or syncing your WordPress recipes.
• Set up your brand kit — configure your colors, fonts, and logo so recipe cards match your brand. See Brand Kit settings.
• Explore segmentation — as subscribers interact with your recipe cards, dough builds dietary preference segments. Learn about how segmentation works.
• Build your first product — once you have 5 or more recipes, try creating an ebook or meal plan.